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Storynomics
Book • 2018
Storynomics explores how storytelling can be used to drive business success by creating compelling marketing campaigns and engaging brand narratives.
The book provides insights into the eight essential elements of storytelling and how they can be applied to business strategies.
McKee and Gerace offer case studies from leading brands that have successfully transformed their marketing approaches using storytelling.
The book provides insights into the eight essential elements of storytelling and how they can be applied to business strategies.
McKee and Gerace offer case studies from leading brands that have successfully transformed their marketing approaches using storytelling.
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Rich Roll

Robert McKee

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Robert McKee On The Art of Story & Why Stories Matter