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Designing the Obvious
Book • 2010
Designing the Obvious explores the character traits of great web applications and uses them as guiding principles for application design to ensure customer satisfaction and loyalty.
The book emphasizes building only what is necessary, helping users get up to speed quickly, preventing and handling errors, and designing for the activity.
It does not prescribe a fixed development process but offers practical advice to consistently achieve high-quality web-based applications.
The second edition updates examples for modern web design and adds chapters on strategy and persuasion.
The book emphasizes building only what is necessary, helping users get up to speed quickly, preventing and handling errors, and designing for the activity.
It does not prescribe a fixed development process but offers practical advice to consistently achieve high-quality web-based applications.
The second edition updates examples for modern web design and adds chapters on strategy and persuasion.
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Melanie Perkins
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