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Mentioned in 1 episodes

Disruptive Research

Book •
The book explores methods for achieving disruptive innovation through UX research.

It emphasizes understanding users, tasks, and knowledge flows to uncover unmet needs.

It provides a structured approach to identifying opportunities for creating groundbreaking products and services.

It focuses on bridging the gap between user knowledge and system capabilities.

It explains how to turn insights into actionable strategies for market disruption.

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Mentioned in 1 episodes

Recommended by Thomas Watkins for UX researchers, those interested in UX research, and strategists.
13 snips
Disruptive by Design: Uncovering Game-Changing Insights (with Larry Marine)

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