Larry Marine

Larry Marine, a veteran UX researcher and cognitive scientist, shares his expertise on disruptive research in design. He discusses how insights can fundamentally reshape products and markets. Marine emphasizes critical research steps that teams often overlook, which can radically alter design outcomes. He explores the evolution of personas versus knowledge profiles, advocating for a deeper understanding of user behavior. Practical advice and methodologies are provided to align UX strategies with user needs and cognitive science principles.