#20789
Mentioned in 2 episodes

Transforming the B2B Buyer Journey

Book • 2023
Author
Antonia Wade

Mentioned by

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 Antonia Wade
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 Alice de Courcy

Mentioned in 2 episodes

Identified as the book written by
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Antonia Wade
, CMO at PwC, about B2B marketing.
32 snips
A B2B marketing masterclass with PwC's Global CMO, Antonia Wade
Recommended by
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Alice de Courcy
 as a guide to navigating the complexities of the modern B2B buyer journey.
Transforming the B2B Buyer Journey with CMO at PwC, Antonia Wade

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