Covert Cows and Chick-Fil-a

Book • 2019

In *Covert Cows and Chick-fil-A*, Steve Robinson shares the inside story of Chick-fil-A's success, including the creation of the 'Eat Mor Chikin' campaign and the company's dedication to Christian values and customer experience.

The book details Robinson's thirty-four-year tenure at Chick-fil-A, witnessing its evolution into a global brand.

Mentioned by

Jeremy Neisser

Mentioned in 1 episodes

Mentioned by

Jeremy Neisser

as a resource for learning more about building emotional connections with customers.

84 - Improving the Fan Experience the Chick-Fil-A Way with Steve Robinson

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