#14682

Mentioned in 2 episodes

Covert Cows and Chick-Fil-a

Book • 2019

In *Covert Cows and Chick-fil-A*, Steve Robinson shares the inside story of Chick-fil-A's success, including the creation of the 'Eat Mor Chikin' campaign and the company's dedication to Christian values and customer experience.

The book details Robinson's thirty-four-year tenure at Chick-fil-A, witnessing its evolution into a global brand.

Mentioned by

Mentioned in 2 episodes

Mentioned by

Jeremy Neisser

as a resource for learning more about building emotional connections with customers.

84 - Improving the Fan Experience the Chick-Fil-A Way with Steve Robinson

Mentioned by

Steve Robinson

as the book where he shares his imperfect career and decisions.

#235: Steve Robinson - Former CMO of Chick-Fil-A - 35 years of Timeless Lessons Learned While Building an Iconic Brand & Culture.

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