#5658
Mentioned in 5 episodes
The King of Madison Avenue
David Ogilvy and the Making of Modern Advertising
Book •
In this book, Ken Auletta explores the life and career of David Ogilvy, often referred to as the 'King of Madison Avenue.
' Ogilvy was a pioneering figure in advertising who founded Ogilvy & Mather and is credited with revolutionizing the industry through his innovative approaches and emphasis on research-based advertising.
The book delves into Ogilvy's early life, his rise to prominence, and his significant contributions to the field of advertising, providing a detailed and insightful look at the man and his impact on modern advertising.
' Ogilvy was a pioneering figure in advertising who founded Ogilvy & Mather and is credited with revolutionizing the industry through his innovative approaches and emphasis on research-based advertising.
The book delves into Ogilvy's early life, his rise to prominence, and his significant contributions to the field of advertising, providing a detailed and insightful look at the man and his impact on modern advertising.
Mentioned by
Mentioned in 5 episodes
Mentioned by 
David Senra
2,507 snips
#373 Breakfast with Brad Jacobs + How To Make A Few Billion Dollars
Mentioned by
David Senra
405 snips
#189 David Ogilvy (The book I've given as a gift the most)
Mentioned by
David Senra
290 snips
#169 David Ogilvy (The King of Madison Avenue)
Mentioned by
David Senra
202 snips
#303 Rose Blumkin (Warren Buffett's Favorite Founder)
Mentioned by
David Senra
188 snips
#271 Vannevar Bush (Engineer of the American Century)
