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The Revenue Engine: Fueling a B2B High Octane Pipeline
Book • 2024
Kara Smith Brown's book offers a transformative framework for B2B go-to-market success, emphasizing three core strategies: sharing compelling stories and data insights to build relationships, tracking prospect interest to optimize pipeline flow, and maintaining consistent follow-up to convert leads.
Packed with real-world case studies, the book provides CEOs and marketing professionals with actionable methods to measure success through pipeline volume, velocity, and value, replacing random marketing acts with a structured approach for executive-level impact.
Packed with real-world case studies, the book provides CEOs and marketing professionals with actionable methods to measure success through pipeline volume, velocity, and value, replacing random marketing acts with a structured approach for executive-level impact.
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Mentioned in 1 episodes
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as a book containing universal wisdom about goal-setting, points of view, and meeting your audience.

Pete McItus

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1054: Maximizing Your Pipelines and Funnels of Opportunity with Kara Smith Brown