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Rich Brand Poor Brand
Book • 2024
Rich Brand Poor Brand explores the often-overlooked ingredient of business success: a rich, authentic brand culture.
David Brier, with a foreword by Claude Silver, argues that the most powerful asset a company has isn’t found on a balance sheet—it’s the culture that brings a brand to life from within.
The book provides actionable insights and real-world examples, showing how iconic brands and movements (from Seinfeld to The Rolling Stones, PayPal to Motown) leveraged culture to achieve lasting impact.
It includes a 46-page full-color playbook with practical examples, making it a hands-on resource for founders, CEOs, and entrepreneurs seeking to build brands that resonate deeply with their audiences and stand the test of time.
David Brier, with a foreword by Claude Silver, argues that the most powerful asset a company has isn’t found on a balance sheet—it’s the culture that brings a brand to life from within.
The book provides actionable insights and real-world examples, showing how iconic brands and movements (from Seinfeld to The Rolling Stones, PayPal to Motown) leveraged culture to achieve lasting impact.
It includes a 46-page full-color playbook with practical examples, making it a hands-on resource for founders, CEOs, and entrepreneurs seeking to build brands that resonate deeply with their audiences and stand the test of time.
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Mentioned in 1 episodes
Presented as the main topic of discussion, focusing on the principles of developing a rich brand culture.
36 snips
Rich Brand, Poor Brand w/ David Brier | Ep 389
