David Brier

David Brier, a seasoned branding veteran and author, unpacks the traits that distinguish thriving brands from those that struggle. He emphasizes the significance of culture, generosity, and storytelling in creating a 'rich' brand ecosystem versus a 'poor' transactional mindset. Brier shares insights on maintaining inspiration throughout his career, the essential role of empowerment over mere profit, and how fanatical intention drives brand excellence. His thoughtful reflections illuminate how brands can foster collaboration and loyalty in a rapidly changing landscape.