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Scaling Innovation
How Smart Companies Architect Profitable Growth
Book • 2025
Madhavan Ramanujam's "Scaling Innovation" is a comprehensive guide on how to build enduring businesses by effectively scaling innovation for long-term profitable growth.
The book provides strategies for mastering both market share and wallet share, emphasizing the importance of acquisition, monetization, and retention.
It highlights common traps that prevent teams from building sustainable businesses and offers actionable insights for profitable growth.
Ramanujam introduces frameworks and tools for companies to architect their business models and pricing strategies, especially in the context of AI. Through real-world examples and CEO questions, the book equips founders with the knowledge to navigate challenges and achieve lasting success.
The book provides strategies for mastering both market share and wallet share, emphasizing the importance of acquisition, monetization, and retention.
It highlights common traps that prevent teams from building sustainable businesses and offers actionable insights for profitable growth.
Ramanujam introduces frameworks and tools for companies to architect their business models and pricing strategies, especially in the context of AI. Through real-world examples and CEO questions, the book equips founders with the knowledge to navigate challenges and achieve lasting success.
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, teaching readers to avoid traps that keep them from building sustainable businesses.


Lenny Rachitsky


Madhavan Ramanujam

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Pricing your AI product: Lessons from 400+ companies and 50 unicorns | Madhavan Ramanujam