The IKEA edge
Building Global Growth and Social Good at the World's Most Iconic Home Store
Book • 2012
In 'The IKEA Edge,' Anders Dahlvig offers insights into IKEA's business model, highlighting the company's focus on low prices, quality products, and customer needs.
The book is not just a company history but also a guide for retail success, using IKEA as a case study to illustrate principles that can be applied broadly.
Dahlvig discusses how IKEA's unique approach to democratizing luxury, maintaining low prices without compromising quality, and its commitment to social good have driven its global success.
The book is not just a company history but also a guide for retail success, using IKEA as a case study to illustrate principles that can be applied broadly.
Dahlvig discusses how IKEA's unique approach to democratizing luxury, maintaining low prices without compromising quality, and its commitment to social good have driven its global success.
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Phillip Millar
Cracking the Brand Code: The IKEA Playbook for Cult Success
