The dictionary of brand

Marty Neumeier's "The Dictionary of Brand" is a comprehensive guide to the language and concepts of branding.

The book defines key terms and concepts, providing a clear and concise explanation of branding principles and practices.

It serves as a valuable resource for both beginners and experienced professionals, offering a structured approach to understanding the complexities of branding.

The dictionary's clear and accessible style makes it an ideal reference for anyone seeking to enhance their understanding of branding.

The book's focus on precise terminology and clear definitions makes it a valuable tool for effective communication in the field of branding.