In this week's basketball coaching conversation, ShootXP founder and skill acquisition expert Mark Upton joins the Basketball Podcast to share insights on better coaching and skill development.

Mark Upton is a globally respected coaching and skill acquisition expert with over two decades of experience shaping youth sport and learning design. His career began in Australia, sparked by a childhood passion for basketball and a deep curiosity about how people learn. That early interest evolved into a professional journey spanning sport science, coaching, performance analysis, and applied research.

Throughout the 2000s, Mark worked with professional teams, national sporting organizations, and institutes of sport, helping coaches build game-like learning environments and understand athlete development through performance systems and skill acquisition science. His early writing and speaking engagements positioned him as a thoughtful contributor to the emerging online dialogue around coaching and learning.

In the 2010s, Mark’s influence grew through thought leadership and blogging, where he challenged traditional coaching methods and advocated for nonlinear pedagogy, deliberate play, and practices that foster decision-making and adaptability. His work encouraged coaches to move beyond isolated drills and embrace complexity in training design.

By the late 2010s, Mark embraced a neo-generalist philosophy, expanding his focus beyond sport to include systems thinking, organizational development, and human learning. His writing at markupton.life reflects this broader perspective, offering insights that bridge disciplines and help people navigate complexity in learning environments.

In the 2020s, Mark founded ShootXP, a basketball development platform that integrates skill acquisition science, technology, and analytics to support youth players, coaches, and families. ShootXP emphasizes long-term growth over short-term success, helping users understand that real development comes through challenge, struggle, and meaningful engagement—not trophies or shortcuts.

Today, Mark continues to influence the global coaching community through ShootXP, his writing, and consulting. His work consistently promotes optimal challenge, exposure to higher levels of play, and the value of creativity and adaptability in sport. He remains a leading voice in rethinking how athletes learn and how coaches can design environments that truly foster development.

the neo-generalist

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