Reinforcements

In 'Reinforcements: How to Get People to Help You', Heidi Grant explores why people are often reluctant to ask for help despite the natural human instinct to assist others.

The book provides insights and strategies on how to ask for help effectively, ensuring that both the person asking and the person helping feel positive about the interaction.

It is structured into sections that address the challenges of asking for help, effective strategies for requesting assistance, and building a culture of helpfulness.