Competing for the Future

In 'Competing for the Future,' Gary Hamel and C.K.

Prahalad introduce key concepts such as 'core competencies' and 'strategic intent.

' The book advocates for a proactive approach to strategy, where businesses actively envision and shape their future rather than reacting to current market dynamics.

It emphasizes the need for companies to focus on building competencies that will enable them to compete in multiple markets, including those that do not yet exist.

The authors also stress the importance of industry foresight, strategic architecture, and the alignment of organizational efforts towards a shared vision of the future.