Great Leads

Book •

Mentioned by

Mentioned as a resource for writing copywriting for landing pages or emails.

Mentioned by Pete Boyle as a book about how to start sales messages, focusing on grabbing attention early.

Mentioned as the authors who identified the difference between direct and indirect leads.

Mentioned by

Alex Hormozi as the source of the "Rule of One" concept in sales and marketing.

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!