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Building Your Empire: Q&A Session with Russell Brunson

The Russell Brunson Show

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Crafting Effective Epiphany Bridge Stories in B2B Marketing

Crafting effective epiphany bridge stories in B2B marketing involves choosing a story relevant to the business owner, not necessarily your personal story. It can be the story of a client or someone facing a similar struggle. If you lack a relevant story, you can create one by working with clients for free to gain experience. Another option is to use other people's stories to illustrate your point. Borrowing credibility from well-known figures like Elon Musk can also be effective in crafting your epiphany bridge story.

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