Establishing Trust and Assurance in the Whiskey Industry

Entrepreneurs in the whiskey industry faced challenges in ensuring consumer trust due to the prevalence of cheaper and potentially counterfeit products. To combat this, they began developing name brands and exclusive dealership arrangements to vouch for the legitimacy and safety of their products. The introduction of glass bottles in the 1870s further enhanced consumer assurance by providing a costly signal of quality. This innovative approach by entrepreneurs preceded government regulations like bottled and bond, demonstrating their proactive efforts in assuring consumers of the authenticity and safety of their whiskey products.