The way we frame our goals as approach goals or avoiding goals can significantly impact our motivation. Approach goals, such as wanting to eat healthier foods, are more motivating, promote endurance, and are met with pride. Avoiding goals, like wanting to avoid unhealthy foods, can be effective in cases where urgency is required. Additionally, introducing personal agency in goal-setting, where individuals feel like they are in control and setting the goals themselves, can enhance motivation and likelihood of taking action.

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