SaaStr 699: CRO Confidential: The Proven Customer Acquisition Strategies Behind Toast's Record-Breaking Growth with Toast's CRO, Jonathan Vassil and Founders Fund Partner Sam Blond
The Official SaaStr Podcast: SaaS | Founders | Investors
Focus on Specificity for Greater Impact
Success can stem from a targeted approach rather than a broad one. By concentrating on a specific vertical, such as startups, and a defined geographic area, like San Francisco, a brand can significantly enhance its chances of closing deals. This deliberate targeting creates a flywheel effect, where customers engage with each other, leading to increased conversion rates. A unique branding that resonates with a specific audience further amplifies this effect, demonstrating that being everywhere for everyone may dilute impact compared to a focused strategy.
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