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#139: Strategy | Building Community in B2B, LinkedIn Organic, and Influencer Partnerships (with Chris Walker)
B2B Marketing with Dave Gerhardt
Influencer Insight: Understand Before You Seek
Understanding your industry and its influencers is crucial for effective marketing. Relying on external lists of influencers signifies a lack of personal industry knowledge. To build genuine connections, one must actively engage with content through platforms like YouTube, podcasts, and industry events. Successful influencer marketing stems from personal insights and experiences. Offering valuable products or experiences to potential influencers, without immediate expectations, nurtures organic advocacy. This approach, rooted in the belief in your product, leverages genuine relationships to drive word-of-mouth marketing, embodying a timeless principle emphasized by marketing thought leaders.
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