Success often lies in replicating strategies rather than specific business models. The example of Standard Oil demonstrates that their competitive advantage came from effectively negotiating rebates for transportation, a tactic that was not unique to the oil industry but rather a broader business principle. This approach underscores the distinction between copying a business idea (the what) and adopting the methodologies that lead to success (the how). By focusing on the mechanics of negotiation and implementation, lessons can be extracted and applied across different contexts and industries, reinforcing the value of strategic thinking over mere imitation.

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