The Diary Of A CEO with Steven Bartlett cover image

No.1 Neuroscientist: NEW Research Explains Why Life, Work & Your Sex Life will eventually get Boring! (HOW TO STOP THIS HAPPENING) Dr. Tali Sharot

The Diary Of A CEO with Steven Bartlett

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The ease of processing of information makes it feel more true

Making the font bigger and using bold letters in marketing materials can increase click rates and create a greater sense of believability. Studies show that people are more likely to believe information presented in larger, bolder fonts because it requires less mental effort to process. Similarly, using clear audio and avoiding distractions can enhance trust in what is being communicated. To effectively persuade and gain trust, it is important to make information easily comprehensible.

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