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#706: 5 Emotions Your Audience Should Feel to Buy Your Product: Writing Edition with Founder of The Copy Posse, Alex Cattoni
Online Marketing Made Easy with Amy Porterfield
Approaching Copywriting with Audience in Mind
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Effective copywriting hinges on understanding the audience and their core desires rather than relying on formulaic templates or generic marketing tactics. It is crucial to distinguish between surface-level wants, such as time, money, or freedom, and the deeper motivations behind these desires. Engaging directly with the audience through questions like 'What do you want?' and 'What do you really want?' can uncover these underlying meanings, leading to more authentic and impactful messaging. This deeper insight fosters the creation of offers that resonate with the audience, making the subsequent marketing strategies more straightforward. Ultimately, focusing on the audience's true needs and feelings can significantly enhance the effectiveness of copywriting, as opposed to merely following trends or mimicking successful funnels.
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