The Power of Communication in Spreading Important Ideas

The Smallpox Elimination Program had already existed before DA Henderson's involvement, and it would likely have succeeded without him. Jdanov played a crucial role in lobbying the WHO to start the elimination campaign. The spread of important ideas can have a significant impact on a problem, as they can launch social movements, influence public opinion, or persuade people to take up a cause. Spreading important ideas in a careful, strategic way is often neglected, as there is usually no commercial incentive to do so. This neglect is due to advocacy being pursued mainly by those dedicated to making the world a better place, and the uncomfortable nature of standing up to the status quo, which can take decades for opinion to shift.