Monitor Growth Target's Unconscious Mind

Negative associations can subtly affect the growth target of a brand, potentially leading to revenue decline or stagnant growth. It is crucial to monitor the unconscious mind of the growth target to identify and address these negative associations. Investing time with prospective customers is as vital as with current customers, as existing customers may mask underlying issues. Focusing excessively on existing customers can hinder the pursuit of new growth opportunities and poses a significant risk to the organization's expansion.