Invest Like the Best with Patrick O'Shaughnessy cover image

Doug Leone - Lessons from a Titan - [Invest Like the Best, EP.318]

Invest Like the Best with Patrick O'Shaughnessy

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the Merchandising Cycle for Successful Sales

The key to successful sales lies in debugging the merchandising cycle, which starts with product management and moves on to product marketing and demand generation. If the cycle is broken, it looks like a sales problem, but in reality, it's a merchandising issue. By addressing problems upstream in the cycle, such as fixing the product message and ensuring the right product for the market, successful sales can be achieved. Recognizing early signs of successful sales and resolving upstream issues allows for successful ramping up of sales.

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