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The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch cover image

20Product: Sequoia's Product-Market Fit Framework | Why the Best Product People Actually Build Less Product | Metrics 101, Good vs Great Product Strategy and more with Vickie Peng, Product Partner @ Sequoia Capital

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

NOTE

Using Customer Words in Product Description

The insight emphasizes the importance of using customers' words to describe a product rather than relying on the founder's perspective. Customers often describe the product differently, emphasizing varied benefits or features. To effectively market a horizontal product, one must collect different customer descriptions to understand key similarities across use cases. Even for products like Excel with diverse applications, understanding how customers use the product is crucial for effective marketing.

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