What Is Luxury?

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Luxury is a concept that can be abstracted down to a few key points, such as being able to afford a highquality product or service, having a sense of satisfaction from using it, and being able to enjoy it for its own sake.
Luxury can be found in different places and can have different meanings for different people. For example, some people may consider a $35 Target bag to be a luxury item, while others may consider a $20,000 Hermes Birkin bag to be more luxurious.
The most important thing when it comes to luxury is that it should be something that pleases you, not someone else.

We tell the full history of LVMH, and how Bernard Arnault turned a $15m investment in a bankrupt French textile company into the world’s largest individual fortune. It’s a story that’s equal parts Berkshire Hathaway, Steve Jobs and Barbarians at the Gate… and wholly under-appreciated for the genius business model innovations that enabled it. Whatever industry you operate or invest in, there’s so much to be learned from Bernard and LVMH’s complete reshaping of the luxury sector over the past three and a half decades. And oh yeah, it also involves Nazi spies, Italian family murders, Rupert Murdoch, Rihanna becoming a billionaire, Jay-Z’s champagne feuds and Beyoncé wearing a 128 carat diamond. Tune in! :)

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