Invest Like the Best with Patrick O'Shaughnessy cover image

Hamilton Helmer – Power + Business - [Invest Like the Best, EP.174]

Invest Like the Best with Patrick O'Shaughnessy

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The Power of Counterpositioning

Counterpositioning is a powerful strategy where a company originates a new business model that is superior to that of a powerful incumbent. However, the incumbent is reluctant to adopt the new model because it would require them to give up their existing profitable contracts. An example is HBO versus Netflix, where HBO waited too long to go over the top, allowing Netflix to gain market share. This strategy was also successfully employed by Dell when they went direct while their competitors stuck with traditional distribution channels.

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