Single-Product vs. Multi-Product Positioning: A Comprehensive Guide
Positioning with April Dunford
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Salesforce's Go-to-Market Strategy: Leading with CRM
Salesforce's smart go-to-market strategy focuses on leveraging their strong position in the CRM market to sell their other products like service cloud and marketing cloud. By leading with their market-leading CRM product, they establish themselves as the number one CRM provider and then upsell their customers on their other offerings. This approach allows them to tap into a competitive market like marketing automation by leveraging their existing customer base. It's a strategic move that capitalizes on their strengths and maximizes sales potential.
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