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Crafting a Persuasive Sales Pitch (Part 2)
Positioning with April Dunford
Starting with Insight in Sales Pitches
Sales pitches should not start with generic problems, vision, or products, but with a unique insight that showcases the company's point of view on the market. This insight informs how the solution is built and sets the company apart from competitors, demonstrating differentiated value from the very beginning of a sales call.
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