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Codie Sanchez Reveals 4 Profitable Business Ideas Men Are Sleeping On

My First Million

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Using Content to Drive Business Acquisition and Building Trust

This person found a way to get thousands of sign-ups for their newsletter through their YouTube videos. They realized that talking about buying businesses attracted people who wanted to sell their businesses to them because they already trusted them. They built a community of buyers who were interested in buying the businesses they acquired. Instead of cold outreach, they now mostly receive referrals for businesses to buy. They acknowledged that their original idea didn't fully align with the outcome, but it worked out well for them. Good criticism is valuable, while bad criticism is not.

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