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What startups can learn from enterprise corporate messaging — Sara Varni’s lessons from Salesforce & Twilio
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Sales and Marketing Don't Get Along?
I try to shelve all the preconceived ideas of how sales and marketing get along. I don't try to over-engineer it. It bums me out to hear the traditional sales and marketing don't get along. Sometimes CMOs get a reputation for just caring about how things look, but they're not as tied to the numbers.
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