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Inside TikTok: Culture, strategy, monetization, and more | Ray Cao (Global Head of Monetization Product Strategy and Operations)
Lenny's Podcast: Product | Growth | Career
Working within TikTok: Culture and Principles
Within TikTok, the culture emphasizes a mindset of 'context, no control' where employees are encouraged to think like business owners and not be confined by set job descriptions. This approach fosters proactive thinking and collaborative action, breaking down silos and promoting a holistic view of problem-solving. The key principle is to provide full context to individuals and empower them to make decisions without micromanagement, leading to greater ownership and contribution across the organization. By fostering a culture of proactive thinking, collaboration, and a big-picture perspective, TikTok aims to drive innovation and success in product development and go-to-market strategies.
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