Rory Sutherland
Tetragrammaton with Rick Rubin
00:00
The Problem with Trade-offs in Economics
Nicholas Gruen, an economist, believes that economics' concept of trade-offs is limiting creativity. He argues that contradictory variables can actually be complementary, and by seeking a balance between them, we miss out on magic. Gruen uses the example of car manufacturing, where Toyota and Mercedes-Bortz took different approaches to quality control. Gruen believes that economics' focus on trade-offs has stifled creativity and prevents people from embracing magic.
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