Gifts and gift exchanges are supposed to be about generosity, kindness and caring. But below the surface of these prosocial goals, many gift-givers consciously or unconsciously prioritize their life. At Carnegie Mellon University, Jeff Gallic studies the psychology of gift-giving. He's found that in order to give good gifts we need to get over ourselves.
With the holidays upon us, many of us are hunting for that special something for the special someones in our lives. It's how we show we care about them. So why is it so hard to find the right gift? This week, we talk with researcher Jeff Galak about why the presents we give for holidays and birthdays often miss their mark, and how to become a better gift giver.
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