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20Sales: How Snowflake Built a Sales Machine | Why You Have to Hire a CRO Pre-Product | Why Most Sales Reps Do Not Perform | Why Hiring Panels are BS in Interviews | Why Remote Sales Reps Do Not Care About Their Development with Chad Peets
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
Churn Wisely, Measure Purposefully
The emphasis should be on identifying and managing the right customers rather than simply focusing on retaining as many as possible. Retaining customers that are not a good fit can drain resources and negatively impact overall business health. Two key metrics, Gross Revenue Retention (GRR) and Net Dollar Retention (NDR), serve distinct purposes: GRR indicates product satisfaction and reveals potential product issues if low, while NDR encompasses broader factors, such as customer success and market fit. Both metrics are vital; however, low GRR inherently leads to low NDR, highlighting that addressing product problems is fundamental to retaining customers effectively.
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