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Why There Are Reasons To Be Hopeful About America | Scott Galloway

Hidden Forces

NOTE

Online things (search, social, mating) is a winner take most situation

Online dating has become increasingly popular in America, with more people meeting online. However, online dating is limited in portraying a person's qualities. Women have three criteria for mating - resources, intelligence, and kindness. Online, it is primarily wealth that can be showcased. With digitization, there is a consolidation effect resulting in a winner-take-most environment. This is evident in various industries such as retail and social media, and now in mating. 50% of online retail is dominated by one player, as well as 93% of search and 66% of social media. The same consolidation effect is happening with online mating.

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