Tailoring Communication About Change To Different Levels of the Organizational Network

Different levels of the organizational network go through the change curve at different paces. Leaders are the first to know and are excited about the change, so their messages are usually portrayed in a positive light. Middle managers find out next and also go through their change process. The rest of the employees are the last to find out and their reactions are varied. It's important to understand where people are in their change journey to appropriately tailor the messages and avoid alienating or turning them off.