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Season 3, Episode 14: Where is the growth in digital advertising? (with Ari Paparo)

Mobile Dev Memo Podcast

NOTE

Importance of IDFAs in Advertising Strategy

In the past, having better IDFAs was crucial for bidding in the ad industry, as it allowed companies to control the ad supply and access premium impressions. This led to a history of bidding on lesser quality RTB streams. Companies even considered acquiring other companies solely for their IDFAs, disregarding the actual games they produced.

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