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Bundle Strategy: Driving Revenue and Sales
The speaker developed a full pipeline in Notion for recording ideas, templates for writing scripts, and archiving finished videos. They created two products, Creator Companion and Ultimate Brain. Ultimate Brain, a personal productivity template, has been the main revenue driver, generating 6 to 700,000 in revenue since its launch in April. The speaker decided to bundle the two products, resulting in a significant increase in sales for the bundled version. Overall, the total sales are closing in on a million dollars, with an average monthly revenue of around $100,000, depending on the content being released.