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Boundaryless Conversations Podcast cover image

#99 - The State of Platforms in 2024 with Kelly Sarabyn and Scott Brinker

Boundaryless Conversations Podcast

NOTE

Not Every Product Can Be a Platform

Companies, regardless of being SaaS or not, are increasingly investing in marketplaces and platforms. However, it is a mistake for every product to try to become a platform, as it doesn't align with every product's nature. Understanding the dynamics of platforms is crucial. Some industries like FinTech and healthcare, due to highly regulated data, have not advanced as much in the platform journey compared to others like marketing or sales technology. Despite the varying pace of progress, companies in these industries also develop ecosystems around them.

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