Data Collection for Customer Insights

Businesses often overlook the importance of collecting comprehensive customer data to make informed marketing decisions. This practice is not exclusive to retail but applies across all industries. The key is to identify and gather essential customer information such as name, address, phone numbers, email, purchase history, and even details on who they typically shop with (spouse, assistant, children). By understanding your customers through robust data collection, you can effectively target your marketing efforts towards your most valuable assets.