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The Virality Risk of New App Store Terms
Accepting new app store terms could pose a risk for developers if their app goes viral but does not monetize at a level that supports the new per install fee. Even small developers face the risk of incurring costs higher than their earnings if their app goes viral. Startups with aspirations to scale need to consider the long-term implications of the per install fee, as it applies from the first download and offers no exemptions for a high number of downloads.