My First Million cover image

Brainstorming Ideas with The $200M Man

My First Million

NOTE

Pricing Strategies

Change something about your price every three months, such as packaging, up-selling, discounting strategy. Add-ons are highly effective in boosting lifetime value by 20-50%, and companies in the subscription space typically have 12 or more add-ons. Internationalizing pricing can lead to significant revenue increase, with the Nordics willing to pay about 30% higher than the US and Southeast Asia about 40% less.

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