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Bookworm cover image

77: Creativity, Inc. by Ed Catmull

Bookworm

NOTE

Building Trust and Managing Fear

The key way fear gets built is when people fear negative repercussions for making a mistake. Trusting people means that when they make a mistake, you trust that they will act to help solve it. Building trust takes a long time, but it only takes one instance of blame to break that trust and replace it with fear. It is essential to be careful about building and maintaining trust, as it only takes one slip up to destroy it.

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