The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch cover image

20VC: Hubspot Co-Founder Dharmesh Shah on The 3 Risks All Startups Face, Angel Investing Rules; No Founder Meetings and No Due Diligence, SMB vs Enterprise; Lessons on Pricing, Distribution and Why You Should Resist Going Enterprise

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

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Balancing between Enterprise and Consumer Markets

Having a passion for small and medium-sized businesses (SMBs), rather than enterprise or consumer markets, maximizes success due to shorter feedback loops, tighter iterations, and greater scalability without the risk of binary outcomes. It offers the best of both worlds by combining the scale of consumer markets with the revenue potential of enterprise markets. However, the challenge lies in the difficulty of go-to-market distribution for SMBs, as traditionally, companies tend to gravitate towards enterprise markets unless deliberate effort is made to resist this pull.

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