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YouTube's Podcasting Page | How to Optimize Your Content and Increase Discoverability with Sean Cannell - 678
Build Your Tribe | Grow Your Business with Social Media
Optimizing YouTube Content for Podcasts and Discoverability
By optimizing YouTube content to be podcast-friendly, creators can utilize new discoverability options such as a podcast badge and access new traffic sources dedicated to podcast content. Additionally, by tapping into these features, video podcasts can soon be distributed as audio on YouTube music, contributing to the platform competition among YouTube music, Spotify, and Apple iTunes for music and podcast ecosystems. This optimization also opens the opportunity for monetization through hosting ads and sponsored content, in addition to potential ads from YouTube and Google's advertising network.
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